"To create anything new requires first questioning the old. Why are we doing it this way? Is this the very best way? Have you tried this? Why does this work like this? Why? Why? Why? Challenge old assumptions, question the status quo, ask for new solutions."
George Land and Beth Jarman, Breakpoint and Beyond

The Dynamic Organization...

  • Is a breakthrough in getting people together and getting new things done
  • Avoids confusion and chaos with a clear process
  • Stimulates high levels of creative, imaginative thinking
  • Provides solid decision making tools so ideas have a better chance to succeed
  • Saves time and gets buy-in because people throughout the organization participate fully in the process

80% of an organization’s problems in innovating, improving and solving change problems derive from the way people approach them. All of the empowered, motivated, teamed-up, self-directed, incentivized, and accountable people can not compensate for dysfunctional processes. Even when people are doing their best, and we believe most people are, their best cannot compensate for bad processes. Bad in this case means ad hoc processes.


People can cope with change by making heroic efforts, but heroic effort is not viable in the long run. It frustrates and wears people out. The more successful organizations create processes that allow both fast and quality solutions to result from the ordinary efforts of regular people, efforts that don’t suck the life and joy out of people.


The way to create a Dynamic Organization is to use a new change leadership approach that places heavy emphasis on using a common, creative, systematic, connected method to focus on the challenges of continuous improvement, innovation and change. This allows people from top-to-bottom to be personally involved in making changes of which they can be proud, and which will ensure better satisfied customers. We believe that when we work well together, doing worthwhile, fun, creative work, we can create a joyful workplace.