Customer Deep Needs Analysis
Co-creating with customers is an integral part of our methodology. Way beyond the usual “focus groups” we actually train customers in high level creative thinking. Customers produce a plethora of possibilities and then use our technology to determine which have real value while filling gaps in the marketplace. As we see it, “customers” exist all along the value chain – distributors, salespeople, vendors and especially employees, board members or “the street”. It’s amazing how large, high value competitive differences can be found in overlooked areas of the market! Customers create attributes, not innovations. Their creative thinking uncovers unvoiced and unmet needs and desires. These unmet needs are where your organization can focus innovation efforts using FarSight methods.
Customer Deep Needs Analysis is a half day session for organizations who truly want to understand customer/market segment expectations. Expectations of today and future expectations include the needs, attitudes, and perceptions of any type of customer. Ultimately, you will use the knowledge gained from a Customer Deep Needs Analysis to identify innovative strategies, processes, products, services, and more that meet your customers’ needs.
Outcomes from the session
- Customer creativity is stimulated to go beyond what is happening today and to create what customer needs are for tomorrow
- Customers create their “ideal” products, services and relationships
- Results may be sub-grouped and analyzed by varying demographics to find similarities and differences in values, opinions, and perceptions by various customer segments
- Understanding how customers prioritize values, emergent and existing needs, purchase decisions, and satisfaction quantitatively allows attributes to be evaluated for importance and performance
- Your organization is positioned as a strategic partner rather than just a commodity supplier